Player Retention Library
Why Player Retention Matters
While there are other metrics to measure club “success” – such as number of championships or college players – player retention was identified as one of the most critical success factors by leading clubs and industry experts in interviews conducted by Sprocket Sports. Here’s why:
Club Financial Performance & Viability
The cost of acquiring a new customer is 5-25 times more expensive than retaining an existing one. If you lose a kid at 6, you’re missing out on a potential 12-year customer.
Player Development
The longer a player is with a club, the more you can impact that player’s long-term development. High player turnover makes player development more challenging.
Team Development
Teams that play together for years have a big advantage over high turnover teams in terms of communication, cohesiveness and performance.
A Way to "Keep Score"
Retention numbers offer an objective way to measure and track club and coach performance.
To Keep Kids Active
Participation in youth sports is on the decline. Keeping kids in the game is important to their long-term health, development and well-being.
PLAYER RETENTION IN YOUTH SOCCER CLUBS:
Why It Matters and How to Improve It
NOVEMBER 2023
How Does Your Club Stack Up?
Accurately measuring player retention can be tricky. Sprocket Sports can help. We’ve got technology and services to help your club get a handle on the numbers. Better yet, we can help your club improve retention – with software tools and best practices. Contact Sprocket today!