Top Takeaways from Our Camps & Clinics Webinar

Start With a Great Product!

• Camp Culture – Keep it positive, fast-paced and high energy. Play hype music and don’t let kids get bored.
• The Coaches – Involve all of your top coaches, but also enlist high school and college players to connect with the kids, make it fun and get them inspired to keep playing.
  
• Make a Good First (and Last) Impression – Put your most personable staff members at the check-in desk to make kids feel welcome and less nervous. Remind coaches to end sessions on a fun, positive note. This is what kids will remember the most.

Market with Impact

• Offer free or low-cost camps so kids can “sample” a club without a big commitment.
• Maximize your social media presence with “boosted” posts/ad on Instagram and Facebook that provide detailed content about the camps using photos and videos.
• Build an email subscriber base by offering subscribers first dibs on signing up for camps before they get publicized online.

Partner With Schools & Park Departments

• Contact local schools (public and private) and ask if you can run free or reduced cost after-school clinics as a way to attract new players.
• Contact local Parks & Recreation Departments and offer to run camps at their facilities as part of their community programming.
• Set up an informational table at school sporting events and give away camp coupons, club t-shirts, or other merchandise to entice players.

Prioritize Timing & Convenience

• Know your area school schedules! Make every effort to offer camps at or close to local schools in the hours right after dismissal in order to offer greater convenience to busy parents.
• Target times when kids are out of school but parents are working – for example, the Monday-Wednesday of Thanksgiving week when many schools are closed but businesses are open.
• Pre-tryout clinics – offer one-day clinics just prior to tryouts as a way for you to check out talent and for players to get to know your club & coaches.

Enhance the Parent Experience

Make things easy for busy working parents!

• Use clear and specific language so that parents who know nothing about the sport can understand.
• Make all information available everywhere – website, emails, mobile app, etc.
• Send confirmation emails and follow-up emails with specific information on address, time, parking etc. and use pictures and links to show what the kids are doing in the camps.