3 Tips to Maximize Camp & Clinic Registrations
It’s summer camp sign-up season! There might still be snow on the ground where you live, but now is the time when parents want to register for camps and clinics to make sure their kids stay busy in the summer.
Here are 3 tips for maximizing camp registrations:
Advertise early, often and everywhere
Use a “multi-channel” marketing approach that gets the word out on your public website, mobile app, via email, social media, coffee shop flyers and yard signs. Tip: Sprocket’s “Quick Promote” feature makes it possible to enter camp information one time and have it appear everywhere – registration page, mobile app, website, email.
Make it easy for parents to register
Provide a smooth shopping experience that filters camps by age/date/location/coach, can be done easily on a mobile app, shows how many spots left, sets up wait lists and offers camps as an “add on” purchase during regular season registrations. Tip: Watch this short video below to hear how one club used Sprocket to increase camp registrations by 25-30%!
Invite non-club members to participate
Looking to grow your club? Summer camps are a great way for families to “sample” your club and get to know your players and coaches. Tip: Send club-wide messages to parents on the Sprocket app asking them to invite friends. Even offer a credit to those who get someone to sign up with a few simple clicks.