REV 2026: Marketing Tips & Tricks

Marketing is essential for any youth sports club that wants to thrive and grow. But clubs often struggle with how and what to do – especially when time, money and resources are tight. If this sounds familiar, be sure to watch the video recording of Sprocket’s conversation with two club leaders who are doing it right.

A few key takeaways:

• Be authentic and consistent in telling your stories and sharing successes.

• AI can be useful but it’s better to put out less-than-perfect authentic content than something that looks like AI “slop.”

• Know your audience – players might not care, but parents want to know about coaching credentials, outcomes and success stories.

• Provide content that is useful and worthwhile so your audience will continue to pay attention and forward to others.

• Leverage current and former players who are into photography, videography and social media – they can help provide a cost-effective way to capture, edit and post content.